Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
In January 2020 I was brought on board to work with Square Payment Systems as a Senior Designer to create a new series of evergreen display ads built using a new approach: a cloud-based display ad tool. This tool could be shared across teams and team members, throughout Square's many divisions. Most of my focus was on Square's Point Of Sale division (the little touchscreen "registers" and touchless payment devices), highlighting the various features and convenience factors of the POS tool for merchants. I learned how to use the tool and instructed other team members on the usage. I also played a major role in the art direction of these ads, working in parallel with a brilliant staff copywriter. I have several years of art direction experience and can take an idea from concept to final execution.
A series of concepts had been developed and photography decisions were made when, out of the blue, Covid-19 hit — and changed everything. While some concepts remained many were scrapped. Like a sailboat caught in a sudden gale we had to tack and rethink the message we were sending. An entirely new approach and mindset took shape, with new messaging and photography. It actually allowed the company to seize on a moment, albeit a deeply frightening one, to craft a new identity; now, more than ever, touchless payment was the way of the future.
You can see some of the completed pieces below. One favorite is the mock 3D look of the Square register as it rotates to show different angles.
I also pinch hit on projects for other divisions, like Teams, Invoices and Weddings, handling a variety of project needs for Square's app store and social channels, as resources were stretched thing during this very challenging time. I'm very pleased with and proud of the work I did for Square.
A selection of storyboards for display ad updates
A graphic for Square Weddings for use on social channels (upper left, concepts/lower right, final graphic)
A selection of rich media, visual & graphic design work for Square including HTML5 display ads, App Store graphics and more. I contributed work for several different teams including SPOS (Square Point Of Sale), Teams (software), Invoices (software), and Weddings (Services).
Square Point of Sale rich media/HTML5 ad for social (FB & IG)
Square Point of Sale rich media/HTML5 ad for social (FB & IG), alt version
Square Invoices rich media/HTML5 ad for social (FB & IG)
Square SPOS 'Bake Sales' rich media/HTML5 ad for social (produced in all the major display ad sizes)
Square SPOS 'Little Creation' rich media/HTML5 ad for social (produced in all the major display ad sizes)
Square SPOS 'Touch Free' rich media/HTML5 ad for social (produced in all the major display ad sizes)
Panels for the App Store featuring Square's 'Payroll' product
Panels for the App Store featuring Square's 'Teams' product
A graphic for Square Weddings for use on social channels (upper left, concepts/lower right, final graphic)
Copyright © 2023 Rob Simmons Design - All Rights Reserved.
Powered by GoDaddy Website Builder
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.